Game company profile: Mastertronic
Mastertronic was a prominent British video game publisher and distributor that operated during the 1980s and 1990s. Founded in 1983 by Frank Herman and Martin Alper, Mastertronic played a significant role in the early years of the home computer and video game industry in the United Kingdom.
Mastertronic's business model was based on budget-priced games. They released their titles under various labels, including Mastertronic, Mastertronic Added Dimension, and Mastertronic Plus. The games were typically priced at £1.99 or £2.99, which made them affordable and accessible to a wide audience.
The company primarily focused on publishing games for popular home computers of the time, such as the ZX Spectrum, Commodore 64, Amstrad CPC, and Atari 8-bit. They published a vast array of genres, including action, adventure, platformers, puzzle games, and simulations.
Mastertronic achieved notable success with several of their releases. Some of their well-known titles include "Elite," "Buggy Boy," "Bomb Jack," "Treasure Island Dizzy," and "Turbo Esprit." They also published games developed by external studios and independent developers.
Unfortunately, the company faced financial difficulties in the late 1980s and early 1990s. They underwent various changes and reorganizations, including mergers with other companies. The Mastertronic brand continued to exist in different forms and under different ownerships over the years. However, it no longer holds the same significance and presence it once had during its heyday in the 1980s.