Game company profile: Activision
Activision is a video game publisher founded in 1979 by former Atari developers. It was the first independent company to create and distribute video games, setting it apart during a time when game developers often went unrecognized. The company's early success came with titles like Pitfall!, which became a classic for the Atari 2600.
Over the years, Activision grew into a powerhouse in the gaming industry. It’s best known for blockbuster franchises such as Call of Duty. In the mid-2000s, it revolutionized gaming with Guitar Hero, a series that popularized rhythm games with its guitar-shaped controllers.
In 2008, Activision merged with Blizzard Entertainment to form Activision Blizzard, expanding its portfolio to include Blizzard's renowned titles like World of Warcraft and Overwatch. The company also revitalized nostalgic franchises like Crash Bandicoot and Spyro the Dragon through remastered collections.
