Advergames: promotional video games

Advergames, short for advertising games, are video games specifically created to promote a particular brand or product. Advergames often incorporate the brand's logos, products, or themes into the gameplay, making the advertising message an integral part of the gaming experience.
The primary goal of advergames is to capture the attention of the target audience, increase brand awareness, and foster a positive association with the advertised product or service. Advertisers use these games as a non-traditional and interactive method to connect with consumers.